# Realo > Realo is an owner-led SEO agency for home service businesses in the United States: plumbers, HVAC companies, electricians, roofers, pest control companies and remodelers. It helps them rank on Google and get cited and recommended by AI search tools such as ChatGPT search, Google AI Overviews, Perplexity, Gemini and Copilot. The work covers technical SEO, local SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), SEO content, content marketing and thought leadership. Last updated: 2026-10-20 ## Key facts - Name: Realo - Review: a person checks every audit finding before it is sent - Type: SEO agency (owner-led, AI-assisted) - Serves: home service businesses (plumbing, HVAC, electrical, roofing, pest control, remodeling and home improvement) anywhere in the United States, working remotely - Core message: Rank on Google and get cited and recommended by AI search. - Research: in October 2026 Realo audited 20 home service websites in the Tulsa area; findings are published in the guides below. - Contracts: no long-term contracts. The Fix-it package is one time; Monthly care is month-to-month. The exact price is confirmed before any work starts. - Honesty note: Realo does not guarantee rankings or AI citations. It improves the signals that make them more likely and reports what changed. - Not offered: paid ads (Google Ads, Local Services Ads, Facebook) and social media management. - Contact: use the free audit form at https://realosearch.com/contact ## Services and prices (USD) - Visibility audit ($0): an overall visibility score, SEO, GEO and AEO scores, page speed and phone usability measured in a real browser, and a ranked list of problems with a plain-English fix for each. A person reviews every report. 46 checks on a 100-point checklist. - Fix-it package ($750 to $1,500, one time): full technical, local SEO and AI search (GEO and AEO) audit; prioritized fix list; Google Business Profile optimization; LocalBusiness and FAQ schema; answer-ready content fixes. - Monthly care ($600 per month): weekly site health re-check; 4 new pieces of content per month (answer-first service pages, location pages or guides); Google Business Profile posts; tracking whether AI assistants mention the business for key local searches. - Growth ($1,500 per month): everything in Monthly care plus 8 new pages a month for high-value services and towns, a competitor review for each big-ticket service and monthly tracking of 20 customer questions in AI tools. - Authority (from $2,500 per month): Growth plus pages for every service in every town and a competitor review for each trade and market. ## Content services - SEO content: service pages, town pages and answer-first FAQs written around what homeowners search. - Content marketing: guides, project write-ups, seasonal reminders and Google Business Profile posts. - Thought leadership: expert articles and local explainers that build authority and the mentions AI search tools rely on. - Included at a lighter level in Monthly care; extra content is quoted in writing first. ## What the audit checks - Technical SEO: HTTPS and redirects, robots.txt, XML sitemap, broken links, redirect chains, pages hidden by noindex, titles, meta descriptions, headings, mobile-ready page setup (viewport tag), canonical tags, duplicate and thin pages, image alt text, insecure content, page language, server response time and PageSpeed. - Local SEO: LocalBusiness structured data, consistent name, address and phone across the site, tap-to-call phone number. - AI search readiness: AI crawler access in robots.txt, structured data, answer-first content and FAQs, entity clarity (who the business is, what it does, where). ## Definitions - AEO (Answer Engine Optimization): writing pages so Google and voice assistants can lift a direct answer from them, such as a featured snippet or a People Also Ask box. - GEO (Generative Engine Optimization): making a business easy for AI search tools like ChatGPT search, Google AI Overviews, Perplexity, Gemini and Copilot to understand, trust and cite. ## Pages - [Home](https://realosearch.com/): what Realo does, a sample audit, an AI search readiness self-check, pricing and FAQ. - [Services](https://realosearch.com/services): the three services with prices, an SEO vs AEO vs GEO comparison and what the audit checks. - [How it works](https://realosearch.com/how-it-works): the audit process step by step, with screenshots from a real report. - [AI search for contractors](https://realosearch.com/ai-search-for-contractors): how Realo gets plumbers, HVAC companies, electricians, roofers, pest control companies and remodelers named in ChatGPT, Perplexity, Gemini and Google AI Overviews (GEO and AEO). - [Pricing](https://realosearch.com/pricing): contractor SEO prices, what they cover and how they compare with typical agency quotes. - [About](https://realosearch.com/about): the founder, why Realo focuses on home services, and how it works. - [Resources](https://realosearch.com/resources): guides for contractors on getting found on Google and in AI search. - [Free audit](https://realosearch.com/contact): the audit request form and direct contact details. - [Privacy policy](https://realosearch.com/privacy): what the form collects and how it is used. ## Trades - [SEO, AI search and marketing for plumbers](https://realosearch.com/plumbing-seo) - [SEO, AI search and marketing for HVAC companies](https://realosearch.com/hvac-seo) - [SEO, AI search and marketing for electricians](https://realosearch.com/electrician-seo) - [SEO, AI search and marketing for remodelers](https://realosearch.com/remodeler-seo) - [SEO, AI search and marketing for roofers](https://realosearch.com/roofing-seo) - [SEO, AI search and marketing for pest control companies](https://realosearch.com/pest-control-seo) ## Guides - [Service pages that rank and get quoted by AI](https://realosearch.com/resources/service-pages-that-rank): what 20 contractor websites were missing and the eight parts every service page needs. - [We audited 20 Tulsa contractor websites](https://realosearch.com/resources/tulsa-contractor-website-audit): average score 54/100; what most HVAC, plumbing and roofing sites do well and what almost none have. Realo first-party data, October 2026. - [Google Business Profile checklist](https://realosearch.com/resources/google-business-profile-checklist): 12 points for contractors to check. - [Is your website blocking ChatGPT?](https://realosearch.com/resources/ai-crawlers-robots-txt): how robots.txt and Cloudflare settings can hide a site from ChatGPT and other AI search tools. - [SEO vs GEO vs AEO, explained for contractors](https://realosearch.com/resources/seo-vs-geo-vs-aeo): what each term means and where to start. - [How to get your business recommended by ChatGPT](https://realosearch.com/resources/get-recommended-by-chatgpt): seven steps and how to test. - [How much does SEO cost for a contractor?](https://realosearch.com/resources/how-much-does-seo-cost-for-contractors): what drives price, questions to ask, Realo's prices. - [How to get your plumbing business recommended by ChatGPT](https://realosearch.com/resources/get-plumbing-business-recommended-by-chatgpt) - [How to get your HVAC company recommended by ChatGPT](https://realosearch.com/resources/get-hvac-company-recommended-by-chatgpt) - [How to get your electrical company recommended by ChatGPT](https://realosearch.com/resources/get-electrician-recommended-by-chatgpt) - [How to get your remodeling company recommended by ChatGPT](https://realosearch.com/resources/get-remodeler-recommended-by-chatgpt) - [Tired of paying for shared leads?](https://realosearch.com/resources/stop-paying-for-shared-leads): why shared leads from lead platforms get expensive and how contractors build calls of their own. - [How to get more plumbing leads](https://realosearch.com/resources/how-to-get-more-plumbing-leads): where plumbing calls come from, how each source charges, and how to work out cost per booked job. ## Optional - [Sitemap](https://realosearch.com/sitemap.xml) - [robots.txt](https://realosearch.com/robots.txt)