Your next customer is asking who to call. Make sure it’s you.
Stop paying for every call. Realo gets your company found on Google, Maps and AI search for the jobs that pay best, so more of your calls come in without a per-lead bill.
Free audit by email. No sales call, no contract.
For reliable HVAC service in Michigan, homeowners are pointed to licensed local companies with strong recent reviews, clear pricing and 24/7 emergency availability.
- AI recommendedPinecrest Heating & Air
- Maple Street Comfort
- Northline Climate Co.
Sound familiar?
If one of these describes your company, the free audit shows you why it’s happening on your own website.
Every call costs you a fee
Google Ads, Local Services Ads and lead sites keep the phone ringing, but each lead has a price, and growing means buying more of them.
What you want: more calls that come in without a per-lead bill.
Someone else gets the big jobs
You show up for repairs, but another company comes up first for replacements, installs and upgrades, where the margin is. Usually those services have no strong page of their own.
What you want: to show up first for the jobs that pay best.
A smaller company outranks you
You have more reviews and more years in business, yet a smaller shop sits above you. Google and AI tools can only rank what your website tells them.
What you want: the reputation you earned working for you in search.
When you’re not found, the call goes to the next name
A homeowner with water on the floor or no heat doesn’t compare ten websites. They call one of the first few names they see, and you never find out you were skipped. Many lead sites make it worse by selling that same homeowner to several contractors at once, so you pay for the call and still have to win it.
Average audit score across 20 Tulsa HVAC, plumbing and roofing websites we audited in October 2026.
had no cost estimator or calculator to help a homeowner picture the job.
showed no license or reviews on the first phone screen, where a homeowner decides whether to call.
Our own data, from a small group of sites. Read the full study and its limits.
This is what you get back
A real report from October 2026, for a Tulsa HVAC and plumbing company. It opens with one overall number, then breaks it down by area. See the full walk-through.
Overall visibility
Grade D
0 critical, 1 high-priority problem
SEO
Google rankings
Ranking in Google’s regular results
GEO
AI search visibility
Being read and quoted by ChatGPT, Perplexity and Google’s AI
AEO
Answer engine readiness
Giving direct answers AI and voice search can use
Page speed
How fast the site loads and responds on a mid-range phone.
Mobile and accessibility
Readable text and buttons big enough for a thumb.
Turning visits into calls
Does the first phone screen say what you do, where, and give a one-tap way to call or book?
See what’s costing you calls, fix it, watch it work
You handle the jobs. We handle how homeowners find you, and we show you the numbers every month.
You see what’s costing you calls
Our audit reads your site the way Google and ChatGPT do, then gives you a score out of 100 and a ranked to-do list in plain English.
We fix what brings in calls first
Service pages, your Google Business Profile and the facts AI tools need to name you, in order of impact.
You can see if it’s working
Every month we re-run the audit and ask ChatGPT, Perplexity and Gemini the questions your customers type.
Homeowners search in three places now
When the AC quits in July, people don't only scroll the blue links. Each place picks businesses in its own way.
Google search
The classic list of websites. You need a page for each service and area that Google can crawl and trust.
Google Maps
The map pack leans on your Google Business Profile, your reviews and how consistent your details are across the web.
AI answers
ChatGPT, Perplexity, Gemini and Google AI Overviews write one answer and name a few businesses. They favor facts they can read and confirm.
Built for the trades homeowners call first
Every check in our audit is tuned to how people hire a contractor: someone nearby that neighbors trust.






Know exactly what to fix first
Every problem comes ranked by impact, with the fix written in plain English. Hand it to your web person, or have us do it.
- 46 checks across Google, Maps and AI search
- Each problem names the pages it affects
- A person reviews every report before it reaches you
A score for Google and one for AI
SEO is how you rank in Google's results. GEO is whether AI tools can read and quote you. AEO is whether your pages answer customer questions directly. You see all three, so you know where the points are going.
- Scores on a 100-point checklist, re-run every month
- Page speed and phone usability measured in a real browser
- Clear about what wasn't measured, so nothing is padded
Content that does the selling
Fixing the site gets you seen. Strong content gets you chosen. We write your SEO content and thought leadership so you become the name homeowners and AI tools trust.
SEO content
Service pages, town pages and answer-first FAQs written around what homeowners really search. Each page has one job: rank for that search and win the call.
Content marketing
Guides, project write-ups and Google Business Profile posts that keep you visible between jobs.
Thought leadership
Expert articles and local explainers under your company name, so you are the contractor that customers and AI tools quote. It builds the mentions and authority AI search leans on.
Would AI recommend you today?
Answer these eight questions about your own company, Yes or No. Your score fills in as you go and takes about a minute.
Your turn: tap Yes or No on each question.
Is your Google Business Profile complete?Services, service area, hours and recent photos
Does each main service have its own page?Not one general "Services" page
Do you have pages for the towns you serve?
Do you ask every customer for a Google review?
Do your pages answer the questions customers ask?Like "How much does a water heater cost in Tulsa?"
Does your site have LocalBusiness schema?Not sure? Count it as no.
Can AI crawlers like GPTBot read your site?Not sure? Count it as no.
Can people tap your number to call on a phone?
Your AI search readiness
Answer the 8 questions to see your score
Each answer updates this panel straight away.
Check my real siteThis is a self-check, not an audit. The free audit measures these things on your own website.
Contractors who got found
HVAC, electrical, roofing, pest control, remodeling and plumbing companies on what changed once their search presence was fixed.
“We used to rely on expensive, shared lead-generation sites, but Realo changed our entire strategy. Ibrahim walked us through a complete Google Business Profile checklist and optimized our local presence. Now our phones ring consistently with direct calls for AC and heating repairs.”
“Before working with Realo, our website was basically a digital business card that generated zero traffic. Ibrahim and his team stepped in and built dedicated service pages that rank at the top of local search. We are finally getting our own exclusive leads for panel upgrades and rewiring.”
“Getting high-ticket kitchen and bath remodeling leads is incredibly competitive, but Ibrahim understands the contractor space. Instead of just basic local search, he implemented strategies to help us get recommended by ChatGPT and AI search engines, putting us months ahead of other local builders.”
“I was initially skeptical when researching how much SEO costs for contractors, but the ROI with Realo has been incredible. Ibrahim didn't just sell us a generic package; he built a search strategy that ensures our business shows up exactly when local homeowners have a plumbing emergency.”
Each review is one client’s experience. Results vary and we never guarantee rankings.
Get my free auditFree to start. Simple after that.
Published prices, no long contracts. We confirm the exact price before any work starts.
Visibility audit
Your SEO, GEO and AEO scores, and the problems to fix first.
- Scores for Google and AI search
- Ranked fix list in plain English
- No obligation to buy anything
Fix-it package
$750 to $1,500 one timeWe fix what's holding your site back, most important first.
- Full technical, local and AI search audit
- Google Business Profile tune-up
- LocalBusiness and FAQ schema added
- Answer-ready fixes on your key pages
Monthly care
$600 a monthKeep improving and keep watch, month to month.
- Weekly site health re-check
- 4 new pieces of content a month
- Google Business Profile posts
- Monthly check of what AI assistants say about you
Growth
$1,500 a monthFor established companies that spend heavily on ads and want more calls from search instead.
- Everything in Monthly care
- 8 new pages a month for your highest-value services and towns
- A competitor review: who outranks you for each big-ticket service, and why
- 20 customer questions tracked in ChatGPT, Perplexity and Gemini each month
Authority
From $2,500 a monthFor companies covering several towns or trades.
- Everything in Growth
- Pages for every town and every service you cover
- Competitor review for each trade and market
- Priced to the size of your market, confirmed in writing
Prices in US dollars. The range depends on the size of your site and how much needs fixing.
Questions owners ask us
Can't find yours? Ask us directly.
Is the audit really free?
The Realo audit is free. You get your overall visibility score, your SEO, GEO and AEO scores and a ranked list of what to fix, with no obligation to buy anything. Most owners use it to decide what to fix first, with or without us.
Can you guarantee I'll rank #1 or get recommended by ChatGPT?
No one can honestly guarantee a #1 ranking or an AI recommendation, so be careful with anyone who does. Google and the AI companies control their own results. We improve the signals that make your business more likely to show up, then report what changed.
Do I need GEO and AEO if I already do SEO?
GEO and AEO build on SEO. If your SEO is already solid, the extra work is mostly answer-first content, structured data, clear business facts and making sure AI crawlers can read your site.
Do I need a new website?
Usually not. Most fixes work on the site you already have, whether it runs on WordPress, Wix, Squarespace or something else. If your site has a problem that isn't worth fixing, we'll tell you plainly.
Do I have to sign a long contract?
Realo has no long contracts. The Fix-it package is a one-time job, and Monthly care runs month to month, so you stay only while it's working for you.
How long until I see results?
Timelines vary, and no one can promise a date. Fixes go live as soon as they're made, but Google and AI tools only notice them when they next crawl your site. Some changes show up quickly; rankings for competitive searches can take months.
How do you track whether AI assistants mention my business?
Each month we run key local searches, like 'emergency plumber in your city', in ChatGPT, Perplexity, Gemini and Copilot, and check Google AI Overviews. We record whether your business is named or cited and watch the trend, since AI answers change from one run to the next.
Who will work on my site?
A small senior team, not a call center. A person reviews every audit and answers your messages. There are no account managers and no handoffs to junior staff.
Do you write the content too?
Realo writes the content too: SEO content, content marketing and thought leadership are part of the work. We write service pages, town pages, FAQs and guides in your voice, and you approve them before they go live. Monthly care includes 2 to 4 pieces a month, and we quote anything extra in writing first.
Guides from the audits
What we see on contractor websites every week, written up so you can fix it yourself. All resources.

How to get more plumbing leads: what each source really costs
The five places plumbing calls come from, how each one charges, and how to measure which is paying you back.

We audited 20 Tulsa contractor websites. The average score was 54 out of 100.
Twenty HVAC, plumbing and roofing sites, scored on SEO, AI search and conversion. What most of them do well, and what almost none of them have.

Tired of paying for shared leads? How to get calls that are only yours
Why shared leads get expensive, and a step-by-step way to build calls that come straight to you.
See what Google and ChatGPT see
Send us your website. You get a report with your SEO, GEO and AEO scores and the problems to fix first.
Free, with no obligation. The report is yours to keep.