Guides for getting found
Practical fixes for plumbers, HVAC companies, electricians, roofers, pest control companies and remodelers, drawn from the problems we find in real website audits. Each one is written so you can act on it today.
All guides
How to get more plumbing leads: what each source really costs
The five places plumbing calls come from, how each one charges, and how to measure which is paying you back.
We audited 20 Tulsa contractor websites. The average score was 54 out of 100.
Twenty HVAC, plumbing and roofing sites, scored on SEO, AI search and conversion. What most of them do well, and what almost none of them have.
Tired of paying for shared leads? How to get calls that are only yours
Why shared leads get expensive, and a step-by-step way to build calls that come straight to you.
How to get your remodeling company recommended by ChatGPT
Homeowners research remodels for weeks with AI. How to be the company it keeps naming.
How to get your plumbing business recommended by ChatGPT
The questions homeowners ask AI about plumbing, what the answers lean on, and what to fix first.
How to get your HVAC company recommended by ChatGPT
Seasonal prompts, sizing and cost questions, and the facts AI tools need before naming an HVAC company.
How to get your electrical company recommended by ChatGPT
Why license details and safety answers matter more for electricians, and the pages AI tools look for.
Service pages that rank and get quoted by AI
What we found missing on 20 contractor websites, and the eight parts every service page should have.
SEO vs GEO vs AEO, explained for contractors
Three acronyms, one goal: being the business people are told to call. What each means and what to do first.
How much does SEO cost for a contractor?
Typical agency price ranges, what is worth paying for and what Realo charges.
The Google Business Profile checklist for contractors
Your profile decides whether you show up in the map pack. Twelve settings to check, in order of impact.
How to get your business recommended by ChatGPT
What AI tools look for when naming a contractor, and seven steps that improve your chances.
Is your website blocking ChatGPT?
Nine of the twenty home service sites we audited in Tulsa turned away at least one AI crawler. Here is how to check yours in two minutes.
See what Google and ChatGPT see
Send us your website. You get a report with your SEO, GEO and AEO scores and the problems to fix first.
Free, with no obligation. The report is yours to keep.