Larger agencies often quote around $1,500 to $5,000 a month for contractors (one agency, SEO.com, states that range for small to mid-sized HVAC firms). Realo charges $0 for the audit, $750 to $1,500 once for fixes and $600 a month for ongoing care, with the exact price confirmed in writing before work starts.
What drives the price
- Competition in your area. A big city with many HVAC companies takes more work than a small town.
- Size of the site. More services and towns mean more pages to build and keep fresh.
- Starting point. A site with technical problems or no Business Profile needs fixing before growth work pays off.
- What's included. Content, link building, review help and reporting all add time.
What Realo charges
| Service | Price (USD) | What it covers |
|---|---|---|
| Visibility audit | $0 | SEO, GEO and AEO scores and a ranked fix list, reviewed by a person |
| Fix-it package | $750 to $1,500, one time | Technical and local fixes, Business Profile, schema, answer-ready content |
| Monthly care | $600 a month | Weekly health check, new service and town pages, profile posts, AI mention tracking |
The exact price depends on your site and market and we confirm it in writing before we start. There are no long-term contracts.
Questions to ask any agency
- Who will do the work, and can I talk to them?
- Can you show results from a business like mine, with the numbers and dates?
- What exactly is included each month?
- Do I own the site, content and accounts if I leave?
- How do you report, and what do you do when something doesn't move?
Red flags
- A guaranteed ranking or a guaranteed date.
- A long contract with no clear deliverables.
- Reports that count "impressions" but never calls or leads.
- Paid backlinks from unrelated sites.
Common questions
Is cheap SEO worth it?
Cheap SEO can be worth it, depending on what you get. Low prices are fine when the scope is clear and the report shows what changed. Be cautious of cheap offers that promise rankings.
Can I do SEO myself?
You can do the basics of SEO yourself. Our free guides and audit give you the checklist. Many owners start there and hire help for the parts that take time.
When will I see a return?
Quick fixes can help within weeks. Rankings against established competitors typically take three to six months. We don't guarantee results.
Start with the free audit
See what to fix and what it would take before you spend anything.
Get my free audit